URM debuted this spring with the new brand concept of "UnReadyMade," which means to give shape to the "like" that has not yet been achieved.

The theme is modern British style where tradition and innovation intersect.

Among them, the U8 model is a gem that combines classic lines with a modern approach, featuring a simple yet sophisticated design.

URM's U8 is a very classy and stylish frame, but at the same time, it is an orthodox square frame that is not easily influenced by trends, so it is recommended for those who want to use eyeglasses for a long time with attachment.

With the recent depreciation of the yen and the high price of raw materials, a Japanese-made plastic frame in the 20,000-yen range with this level of manufacturing and polish is a good value.

I think this is a challenge that can only be taken on by an up-and-coming brand.

The new model is a little larger than the previous one, so it can be used by men who are a little larger than the previous one.

We hope you will take it in your hand and feel it as a partner that complements the person who wears it.

URM U8 27500 yen (tax included)

This article was written by.

Ryoji Osaka

First-class opticianBorn and raised in Nakahara-ku, Kawasaki City. After working for a domestic manufacturer and a foreign IT company, I entered the eyeglass industry. In addition to the eyeglass industry, I enjoy contributing to the local community in Musashi-Kosugi by starting up a local community with my friends and cooperating in shopping district activities.