I went to Yoga, Setagaya-ku, where 999.9's headquarters is located, to see the new fall/winter 2024 collection.

It is located on the upper floors of a large building, but there are no large buildings around, so the view was very nice despite the unfavorable weather. (The weather was bad, but you can see Musashikosugi clearly.)

A large visual panel was displayed as one entered the reception area, and many photos of this season's new products hung by models were lined up.

999.9 releases so many new products each season that time flies by when I hear about the features of their eyeglass making process and color particularities one by one.

The staff who answered our questions were the staff who usually serve customers at directly-managed stores, so it was great to hear from other professionals, such as "What kind of customers like this type of frames? It was very good to hear the real voices of other professionals, such as, "What kind of customers like this kind of frames?

We also had a good talk with the person in charge of visuals and were also able to discuss tapestries to be displayed in the store together.

This time, we had time to talk with the president of 999.9, who shared with us various topics such as the current status of their business, the current situation in Sabae, the production site, and 999.9's efforts. We are also looking forward to the events that will be held at Osaka Eyeglasses from next year.

The exhibition week, where opticians from all over Japan gather in Tokyo, starts next week, and this time I was only able to participate in the 999.9 exhibition, so I was able to stock up slowly and calmly without being rushed and tied down by time.

We have stocked a lot of new items that show the seriousness of 999.9, and they will be in stock from the beginning of November.

We will introduce more information on our website and SNS when they arrive.

Article Categories: Exhibition Information